HumanDocuments Essay Example | Topics and Well Written Essays - 1250 words

HumanDocuments - Essay Example The introduction of cotton produced a positive effect which completely changed the highly agricultural population towards becoming a manufacturing community. Significant transformations within the society became notable and the social setting was transformed through the way individuals behave within the society (Guest, 28). Traditionally majority of the population within this region relied on arable farming to produce food for their households and any surplus would be sold. The modern day township of Manchester has become inhabited by highly industrious individuals (Kay, 44) The society within the region was comprised of individuals who upheld and believed in the high moral standards as a way of life (Guest, 26). The settlement of disputes, which rarely occurred was undertaken by clergymen, whose authority was unquestionable (Guest, 26). The harmony which existed within the community surrounding the region had since been lost and the society had become highly permissive (Guest, 27). Social norms were observed by all the members of the society, an aspect which enhanced the peace and tranquillity of the region (Kay, 45). The society could be described as having been highly religious as the observation of religious virtues was considered a mandatory aspect of human livelihood. The dress code of the people could testify to the religious beliefs upheld by the people (Tignor et al., 583). Events occurring in relation to the introduction of cotton resulted in an overall transformation of the society and this caused the people to move away for their beloved s ocial norms to other secular behaviours (Kay, 45; Guest, 27). According to Guest, farmers within the regions were content with their traditional and cultural responsibilities and showed little support for transformations occurring within the society (Guest, 27). Men worked and provided for their families and were heavily dependent on their families for social and

Paul Stultz Essay Example for Free

Paul Stultz Essay Paul Stultz, a character who has always admired me not as an individual but as a code that has the hidden formula that makes up a successful person. Mr. Stultz with his attractive traits which circles around self-motivation and persuasive attitude towards the core values, A Professional teacher and Sales Manager, he has un matched skills in both the fields. With vast experience in areas of telecommunications and a proven record in planning, management, and leadership he stand as an example that always continue to impress every bit of my existence and defines my approach on a idealistic character. The habit of always thinking out of the box has polished his abilities as an innovative thinker and effectual problem-solver who can see the big picture. During the nineties, the knowledge explosion created an exponential increase in the complexities of doing business. As mentioned his ability to predict future prospects and then set in motion to achieve them has always been thr trait that has made him stand tall among the fellows who surrounds him. Forecasting the influences of new technologies on our organization, our customers, and the marketplace with trivestiture, he identified the human factors, technology gap. Profoundly he tasked us with analyzing the systems our clients had and what would be needed to transition through the millennium change over which eventually set the grounds for developing the best possible mix which was beneficial not even for a shorter but a longer run as well. In addition, he adapts quickly to challenges and interacts effectively with all levels of business management he has the consult and tell approach and that is the key to his never ending goodwill. Finally, he is committed to professional excellence with a high level of integrity with all business interactions internal and external. Mr. Stultz’s leadership actions and skills Basics of an efficient sales person are driven by the personal persona and the ideal blend of skills and venom towards goal attainment. Mr. Stultz’s has the following note worthy traits that has made him the revenue machine for the organization on the whole. 1. Initiated contact with senior decision-makers and maintained open communication channels that were significant in cultivating sound relations with agency business leaders.  Practiced self discipline in terms of ethical rules of conduct during all oversight of presentations and proposal submission of closing high-dollar volume sales of telecom services and products. 2. He supplies the purpose and meaning; provide the energy that drives a group forward. His visionary aspect of leadership is supported with his excellent communication skills that allow him to articulate his or her vision with precision and power in a compelling and persuasive way. 3.  The degree, to which the he challenges assumptions, takes risks and solicits ideas are way exceptional. Mr Stultz with this trait stimulate and encourage creativity in their followers and analyzes the pros and cons of system solution architecture. Oversees and participates in cross functional innovation teams and conscientiously attentive to details and big picture interactions. Reconciled all interoperability and time line issues to exact accountability to the team member for the account, maximizing team achievement to president’s club three out of five years. 4. Expected team members copiously to write root cause analysis of problem and cause and effect problem solution. I n turn, he and the team interfaced with product house for service requirements, reconciled billing disputes to contracted amounts. Effective accountability of ethics in compliance of proposal response and performance of the award, Senior Vice President of Government Markets was impeccable in the senate hearings for the Census 2000 and thus concurrence with congress for best in class vendor. 5.  The inspirational leader that he is, one who can instill passion and direction to a group of individuals requires an understanding of how the psychology of a group affects the members of the group. He listens to team members, technical lead myself to hold major partners accountable for the mandated requirements and backup contingency plans for major components of proposed solution. Acted as advisor mentor to my design team and held firm the ethical while seeking clarification on all aspects of implementation schedules and performances. Spearheaded all executive presentations given to the legislature informing upper management and product house of the steps and successes. Description of how the leader’s environment shaped his or her leadership practice and style Mr. Stultz is a magnetic transformational leader who injects huge doses of eagerness into his team and gives them the venom that is very much required to achieve goals. He is very energetic in driving innovations and giving new lines of thinking of system product solutions. This can create a synergetic solution to solve a problem and empower team participant in order to have cohesive leadership should he have to leave or be moved to another division (Burns, 1978, p. 79). The belief that the most important resource that an organization possesses is the people that comprise the organization, some organizations address the development of these resources, Burns characterizes transformational leadership as a style that motivates followers by appealing to higher ideals and moral values which eventually makes the individual grow not only as a professional but as an individual as well. Mr. Stultz adopted the transformational style because of the high level and sensitive nature of his work with huge corporations and the government while being a Colonel with the Army National Guard. The degree to which the leader behaves in admirable ways that cause followers to identify with the leader the bond that eventually allows the fellow employees to work out of the blue for the leaders. Charismatic leaders display convictions, take stands and appeal to followers on an emotional level. This is about the leader having a clear set of values and demonstrating them in every action, providing a role model for their followers This style includes an emotional component, which includes: qualities of transformational leadership include communication of clear vision of the organization to perform above the norm and to think outside of the box. Mr. Stultz’s degree to which he articulates a vision that is appealing and inspiring to his followers and the inspirational motivation that he injects in his employees challenge give them high standards, communicate optimism about future goals, and provide meaning for the task at hand. Technology, new innovations and the need to have the cutting edge systems demands this proactive collaborative problem solving approach to develop research and bring to market innovative products. Entwined in this leadership style is a charismatic intellectual push for excellence with emotional ties to the leaders mission. Perception of the leader by the followers is key to the adoption of the leaders values. Current statistics show state that 90% of companies are in a product innovation and service organization (O’Regan 2007). Mr. Stultz’s work environment shaped this democratic approach because, as a person from a large family, he had learned to depend on new ideas coming from other people, he has always been a firm believer of a win win approach where the employee always tend to feel that he is not there just to earn revenue for the company but consider himself as the back bone of the organization, he basically promotes bottom to top approach where he himself with his intellectual sound knowledge creates the win win situation for all. He knows that good ideas come from all over an organization and is not too proud to try someone else’s ideas; and he is more than willing to give credit to those who innovate the ideas. Burns (1978) discusses how leaders’ influence on their subordinates is â€Å"based on their shared sense of what is important, worth doing well, and expending energy on it† (p. 79). One of the hallmarks of Mr. Stultz’s leadership is his high moral ethics and his ability to prompt team members to reach beyond their comfort zone to achieve superior goal attainment things. As demonstrated earlier in this paper, Mr.  Stultz and his team have successfully negotiated huge contracts and accomplished exceptional goals with this leadership formula. Regarding Mr. Stultz’s environment, the increasing dependence on information technology in the business arena and globalization realities have led to an increased focus on performance metrics over the past 15 years. His ability to forecast the future and adopting to the ever changing situation along with his adaptation with new technologies has always kept him with track records of achieving all that seemed impossible before him. Companies are making radical and fundamental changes to the way in which they conduct business to meet customer needs, stay competitive and position themselves in the technical revolution his idea of customer satisfaction is basis of bringing more business then by promoting services through advertisements has led to more cash inflows then ever before. Leaders such as Mr. Stultz have revised their strategies, restructuring their organizations and redesigning their business processes to meet these new challenges. New possibilities are emerging which already show a powerful impact on meeting innovative solutions to achieve cutting edge success of clients and this contribution brings the synergy and financial growth of the sales team (O’Regan 2007). How this person influenced your personal leadership style My experience and success is due to my emulation of Mr. Stultzs management style, and his mentoring of me during my association with him. After working for Mr.  Stultz, I acquired a repertoire of leadership and organizational skills that I have found to be crucial to my personal success he made me digest the moxt complex ways of handling humans with just a simple formula of †giving importance† the basic want of humans I have learned that a true leader inspires his or her team constantly with a shared vision of the future. The degree to which he attends to each followers needs, acts as a mentor or coach to the employees and listens to the there concerns and needs. This also encompasses the need to respect and celebrate the individual contribution that each of us an make to the team (it is the diversity of the team that gives it its true strength). Transformational leaders are highly visible, and spend great deal of time communicating. While performing as the lead Technical data sales executive, my responsibilities included serving as the expert organizational catalyst activating the integrated voice / data project for the Bureau of the Census in addition to deploying the TQA and JHL programs. I was also designated to work with diverse personalities productively of internal/external technical groups to ensure that the technical, product house and industry partner issues were addressed properly. My responsibilities also focused on scrutinizing various interoperability protocols to prevent a myriad of potential problems and subsequently initiating guidelines for preventive action that would circumvent malfunctions and defects. As a consequence, I initiated a mosaic of complex solutions throughout the entire project and managed the on time project timeline processes to ensure the Implementation Team’s successful partner link with multi industries for census 2000 two toll free networks. I also used transformational motivational persuasion and skills propose, win and negotiate web services for the SSA White House Initiative, Seniors. gov. I initiated negotiations with support of my executive team and compiled the design and developed an array of complex reliability and disaster recovery network solution and implementation timelines to track and deliver the project in a timely manner in compliance with preset White House requirements. My innovative solution was picked ahead of other higher-ranking bids for my ability to â€Å"see the big picture† while managing the interoperability details for seamless integration of services. Mr. Stultz emphasized the need to be clear and concise in negotiating with client, operations and product development. He provided feedback to empower me in developing PowerPoint presentations and concise meeting minutes to illustrate complex, abstract award requirements that in turn were modified as executive briefings. Timely communication to key stakeholders, both internal and external, required disciplined ethical leadership skills to maintain high standards and sensitivity to political situations inside and outside the company I gained confidence to lead team members cross functionally to feel in control of their own destiny, such as the promotion they desire, and achieve technical excellence certifications and thus they are motivated to work hard by more than just a financial reward. As innovation takes time, this approach led to presidents club and vendor of the year for three out of five years and our results were best in class (Burns, 1978, p. 78). The approach can be most suitable where team working is essential, and quality is important to have speed to market and productivity while making profit (Burns, 1978). The main skill set I have learned from Mr.  Stutz’s mentoring is that a comprehensive transformational leadership requires emotional synergy which carries over into customer satisfaction and the employees model service and work above normal job objectives to excel (Densten, Iain, 2006). His persuasive nature has made me learn the tactics that are there to efficiently manage a chunk of individuals and make them perform to their outmost with a motive of supporting there leader rather then with a motive to secure there jobs. Once products are innovated, I have learned behavior that mirrors a continuum between transactional and transformational. A marriage between mature products and active transactional leadership is balanced while transformational beta product development leads the organization to future innovations. Honoring confidentiality, handling situations appropriately and with discretion my transfomational leadership has successfully achieved the financial, emotional technical, and quality health of the leaders, peers, followers and customers (Brymer, 2006).

The Museum of Contemporary Art Detroit (MOCAD) :: Art Gallery Review

The Museum of Contemporary Art Detroit (MOCAD) had three different artists work on display. It was split up into three different rooms the first room was Design 99 To Much of a Good Thing and in the next room is Latoya Ruby Frazier Mother May I and in the last room was Jef Geys Woodward Avenue. The art that was on display was not traditional art work. All of the artist’s work displayed in the Museum of Contemporary Art Detroit was out of the box thinking. The flow in each exhibit made it easy to move from one piece of art work to another piece of work. There are many different styles in the Museum of Contemporary Art Detroit (MOCAD) like industrial design, expressionism and art that has repetition. In the Design 99 Too Much of a Good Thing exhibit was not traditional art but found objects that were then change or to make something new out of different items. In this exhibit there are some pieces of art was walk-trough art. The artists idea was to take found materials and utilitarian objects to propose creative solutions to complex problems. The art named The Neighborhood Machine 2010 1996 773 Bobcat is an example of industrial design. The bobcat is a moving sculpture and parts are functional. The other exhibit is Latoya Ruby Frazier Mother May I which is photos and video of the artists grandmother, mother and herself. The photos show real and raw emotions of the artists homes and family life. When looking at the photos you could feel the emotion captured in the photo. When looking at the pieces of art work there was a rhythm that moved you from one piece of work to another piece of work. These photographs were not posed so there is a raw emotion of the relationship between grandmother, mother and herself. The last exhibit in the MOCAD is the Woodward Avenue by artist Jef Geys. The style of this art would have to fall under realism. The art captures the Detroit plants along Woodward Avenue at every intersection beginning at Cadillac and ending at Sagn inaw Street. In this exhibit you see dried specimens with the corresponding scientific description, photographs, specific maps and there are drawings that document the research. This collected images of plants continue the artist’s fascination with documentation, community engagement and art as a way to address larger social issues. This exhibit was interning to me to see all the different plant and to know that plants in the city unknown to most there are often edible, medicinal or even poisonous plants.

The Race That Left Me Rolling :: Racing Sports Essays

The Race That Left Me Rolling It was a Saturday morning, and all I could think about was the days race at Placerville speedway. I woke up early to eat a good breakfast, and to allow enough time to get my racecar ready. It wasn’t until about 2:30 p.m. that I finally loaded my midget light into the trailer. Then I drove straight to the racetrack where I stood in line until 4:00 p.m. It looked like it was going to be a great night for racing. At about 5:00 pm, I rolled onto the track to start mudpack (this is where you pack down the excessive mud from the racing surface). I finally felt as though the night had begun. After mudpack was finished, I moved straight into the hot laps (four to five laps of practice). My car was running good in hot laps, which satisfied me. Next were the heat races; the heat races are a very important part of the night, they decide weather I transfer to the main event. The 12-car field lined up to take the green flag, and I knew that I needed to finish at least fourth in order to transfer to the main. I knew finishing fourth would be know problem, because I was starting on the out side of the second row (that puts me in 4th position). When I got the â€Å"one to go† sing, telling me it was one lap until the race started, my heart began pounding. When the green flag waved, I darted to the top of the racetrack passing into third position in the first corner. I stayed high out of turn two a nd got right beside second place. My car was going as fast as it could entering turn three allowing me to blow by the second place car beneath me. Now that I was in second position, all I needed to do was drive smoothly to transfer. On the last lap, one of the faster guys from, that started in the back of the field, caught up to me and slide his car under me to put me and into second. Even though I finished in third place, I still transferred to the main event. With all the excitement of the heat race, it was no doubt that I was anxious to start the main event. It was finally time to start readying myself for the main.

Terri Schiavo

Nurs 2500: Ethical, Legal and Moral aspects of Nursing School of Advanced Nursing Education The University of The West Indies Melissa Balbosa Craigwell 811005170 Biography of Terri Schiavo On the 25th February 1990, 26-year-old Terri Schiavo suffered severe brain damage when her heart stopped for five minutes. In June of 1990, Michael Schiavo, Terri’s husband, was appointed her plenary guardian by the courts. In September of 1993, Michael Schiavo authorized the nursing home she resides in to write a DNR (Do Not Resuscitate) order for Terri.Schiavo spent the following years in rehabilitation centers and nursing homes but never regained higher brain function. In 1998 her husband, Michael Schiavo, filed a legal petition to have Schiavo's feeding tube removed, saying that his wife had told him before her medical crisis that she would not want to be artificially kept alive in such a situation. Terri Schiavo's parents, Bob and Mary Schindler, fought this request. Florida judge Georg e W. Greer ruled in 2000 that Schiavo was â€Å"beyond all doubt† in a persistent vegetative state and that her husband could discontinue life support.But as legal appeals in the case continued, the case became widely known as some religious groups and pro-life activists began to insist that Schiavo should be kept alive. Schiavo's feeding tube was removed in 2003, but reinserted six days later when the Florida legislature passed â€Å"Terri's Law,† which allowed the state's governor to issue a stay in such cases. The law was later ruled invalid by the courts. At this time, there may also have appeared to be a conflict of interest, as Michael had two children with a long-term girlfriend.In March of 2005 Schiavo's feeding tube was again removed, and the case became a greater public sensation when the U. S. Congress was called into special emergency session to pass a bill allowing federal courts to review the case, with President George W. Bush flying from Texas to Washin gton especially to sign the bill into law. However, federal judges and the U. S. Supreme Court refused to intervene. After two weeks without food and water, Schiavo died of dehydration on the 31st March 2005 at the age of 41.Some the ethical issues involved in this case include; autonomy, beneficence and non-maleficence, justice, religious views – Roman Catholic – sanctity of life, no advance directives, Terri’s pre incapacitation verbal comments, and conflict of interest (familial, financial and institutional). The patient had severe brain damage. This followed a history of a sudden collapse secondary to cardiac arrest which resulted in prolonged cerebral hypoxia. She was diagnosed as being in a persistent vegetative state. Prognosis for patients in this state is poor. This condition is deemed to be chronic and irreversible.The goal of treatment is to alleviate pain and suffering. The probability of success cannot truly be determined as the patient is unable to communicate. In this case rehabilitative efforts were found to be unsuccessful, and a court order was issued for life support to be ended. The patient benefits from medical care through treatment that alleviates any pain or distress. Nursing care also seeks to alleviate pain and distress through palliative care which seeks to provide comfort and maintain dignity. Harm is avoided when there are no conscious efforts to hasten or prolong death.Terri Schiavo was not mentally capable and, therefore, not legally competent. The evidence of her incapacity lay in her inability to communicate. Buchanan 2004, stated that legal competence is specific to the task at hand. It requires the mental capacities to reason and deliberate, hold appropriate values and goals, appreciate one's circumstances, understand information one is given and communicate a choice. If the patient were found to be competent, then according to Michael Schiavo, she would be asking for treatment to be withheld and ongoing treatment to be withdrawn.A patient’s ability to self-govern is grounded in cognition (Fine, 2005). So, assuming she had the mental capacity to make her own decisions, her autonomy would have been respected and her decision upheld by the legal system. As a part of informed consent, all information would have been given to the patient concerning benefits and risks specific to her circumstances. She would have voluntarily indicated her understanding of treatment options available and given her consent in a written or oral form or possibly by some type of implied behaviour.In her incapacitated state, the appropriate surrogate should, by moral and ethical standards be her husband Michael Schiavo and indeed, he was her court appointed guardian. Butts and Rich (2008) defines a surrogate as a court appointed individual who has the authority to make decisions on behalf of the patient. The question as to whether Mr. Schiavo used appropriate standards in his decision making can be meas ured against the principles for proxy decisions with incompetent patients as set out by Olick (2001).These principles in relation to Terri Schiavo say that competent patients have a right to refuse life sustaining treatment, and he testified in court that prior to her collapse she verbalized that she did not wish to live like that, to be a burden to anyone. Incompetent patients have the same rights they are, however, exercised differently. No right is absolute, instances in which a patient’s right to refuse life support is outweighed by societal interests is rare, this case was one of those rare instances.Withholding and withdrawing treatments from a terminally ill or permanently unconscious patient, does not constitute killing or assisted suicide. Terri was not diagnosed to be either terminally ill or permanently unconscious. A subjective standard of implementing the patient’s wishes should have been used, and it was. It is recorded that the patient while competent cl early made her wishes known through informal conversations with several individuals, including her husband. There were no advance directives to rely on for guidance in this case.Local processes of review in the clinical setting in order to facilitate the resolution of disagreements were denied by Mr. Schiavo, therefore, recourse to the courts which should have been rare were frequent. This analysis indicates that appropriate standards for decision making were utilized. Whether they were adequately utilized can be debated. Advance directives, as discussed by Butts and Rich (2008), include the use of formal, written legal documents, which may take one of three forms; a living will, a medical care directive or a durable power of attorney.None of these, however, were used to express the patient’s preferences. Terri had been medically assessed to be in a persistent vegetative state, with no higher brain function. In this state, it was judged that she would have been unable to coop erate with medical treatment. To say that she may have been unwilling would be denying her medical diagnosis, suggesting that she did have the higher brain power necessary to choose between quality and quantity of life. In summary, I do not believe that the patient’s right to choose was being respected to the extent possible in ethics and in law.This is reflected in the absence of compliance with several of the principles for proxy decisions. These would be; the attempt to enable her to express her wishes, respecting society’s interest for the continuation of life support, facilitating patient review to determine capacity and competence and finally not withholding and not withdrawing treatment from a patient who was not terminally ill or permanently unconscious. The New England Journal of Medicine (1994) discusses the prospect of return to a normal life with treatment. ‘Therapy aimed at reversing the persistent vegetative state has not been successful.There have been occasional reports of a benefit from dopamine agonists or dextroamphetamine, but the benefit has been modest at best, direct electrical stimulation of the mesencephalic reticular formation, nonspecific thalamic nuclei, or dorsal columns has been attempted experimentally in patients in a vegetative state, with claims of recovered consciousness in a few instances. The quality of the recovered state was not described in detail, however, and these approaches remain experimental. Overall, there is no published evidence that coma sensory stimulation improves the clinical outcome in patients in a persistent vegetative state. It continues to note that ’If the decision is to treat the patient aggressively, diligent medical treatment and nursing care are required to prevent and treat the complications that are likely or inevitable in states of severe brain damage. The survival of patients in a persistent vegetative state is, to some degree, related to the quality and intensity of the medical treatment and nursing care that they receive. Preventive care is foremost. Daily exercises in a range of movements slow the formation of limb contractures, which otherwise become particularly severe in patients in a persistent vegetative state.Daily skin care and frequent repositioning of the patient prevent decubitus ulcers. A tracheostomy may be required to maintain airway patency and prevent aspiration pneumonia. Bladder and bowel care is desirable for hygienic reasons. Since pulmonary and urinary tract infections are common, appropriate monitoring and, if necessary, treatment with antibiotics are required. Placement of nasogastric, gastrostomy, or jejunostomy feeding tubes is usually necessary to maintain adequate nutrition and hydration. ‘The outcome probability at 12 months was determined in patients who remained in a vegetative state at 3 months and at 6 months. In addition, the probability of functional recovery was determined for two possible outcomes: goo d recovery or recovery with moderate disability, and recovery with severe disability. On the basis of these probabilities, a persistent vegetative state can be judged to be permanent 12 months after a traumatic injury in adults and children; recovery after this time is exceedingly rare and almost always involves a severe disability.In adults and children with nontraumatic injuries, a persistent vegetative state can be considered to be permanent after three months; recovery does occur, but it is rare and at best associated with moderate or severe disability. ’ NEJM (1994) ‘Patients with a good recovery have the capacity to resume normal occupational and social activities, although there may be minor physical or mental deficits or symptoms. Patients with moderate disability are independent and can resume almost all activities of daily living.They are disabled to the extent that they can no longer participate in a variety of social and work activities. Patients with severe disability are no longer capable of engaging in most previous personal, social, and work activities. Such patients have limited communication skills and abnormal behavioral and emotional responses. They are partially or totally dependent on assistance from others in performing the activities of daily living. ’ NEJM (1994) A bias does exist, according to Viswanathan et al. (2012), a reporting bias is the difference between reported and unreported findings.This would have made a big difference to the results obtained from any form of continuous assessments at the hospice. Based on the very minimal treatment options chosen by Michael Schiavo, reflective in a refusal to allow physiotherapy, oral hygiene or antibiotic administration, we may deduce that a continuation of life, with contractures, infections and poor dental state would be undesirable. There was a plan to discontinue life support by having her feeding tube removed. There was also a DNR order in place. The reason for both of these actions was to prevent prolongation of her death.The documentation suggests that there were plans for palliative care, as Butts and Rich (2008) points out that palliative care includes the choice to forego, withhold or to withdraw treatment, it also includes DNR orders. Palliative care does not hasten or prolong death, but provides relief from pain and suffering and maintains dignity in the dying experience. Michael Schiavo had a long-term girlfriend, with whom he had fathered two children, according to Funaro (2007). There may have existed a conflict of interest in balancing the affairs of his new family with the needs of his wife. He claimed that a part of him had moved, yet he still oved his wife so much that he was willing to fight to carry out her wishes. This conflict may have had an influence on his decisions. Provider issues that may have influenced treatment decisions, lie in the fact that the institution in which Terri was being cared for was one in which end -of-life management was carried out. The treatment provided by the hospice staff would only have recommended palliative care. Are there financial and economic factors? Yes. Fine (2005) tells us that ‘Families may bankrupt themselves caring for patients in a persistent vegetative state, at which point Medicaid steps in.Medical costs are the leading factor in bankruptcy. her parents objected to her being supported by government funds. The hospice caring for Terri Schiavo provided $9. 5 million of charity care to patients in the past year. Another question of distributive justice relates to insurance. Can a society that cannot find enough resources to insure the 44 million persons (25% of whom are children) with no government or private health insurance really afford to maintain patients in a persistent vegetative state at a cost of $40,000 to $100,000 each per year? The lack of health insurance costs lives.According to the Institute of Medicine, 18,000 deaths per year are direct ly attributable to a lack of health insurance. ’ Terri Schiavo had been a devout Roman Catholic, Lynn (2005) this religion upholds the sanctity of life. It was difficult for her parents to believe that she would not have wanted to hold on to life at all costs. They questioned whether Terri would have wanted to be starved to death. Their’s and by extension Terri’s prior existence was a culture of life. There are limits on confidentiality, the incompetent patient still has a right to privacy and confidentiality. This right should be upheld by the legal guardian.Treatment decisions are largely affected by the laws that govern options for patients to be able to choose to accept or refuse care, and for legal guardians to make decisions on their behalf when they are not able to. A great deal of clinical teaching and research is involved on an ongoing basis. It brings about new information and better ways of managing conditions. Yes there was a conflict of interest on the part of the institution. Lynn (2005) ‘regulations generally prohibit a hospice from taking a patient who is not terminally ill and expected to live longer than six months to a year.But Felos was chairman of the board of directors of the hospice at the time, according to the non-profit’s annual reports, and was likely able to arrange for her admission. He subsequently stepped down from the post. ’ George Felos was Michael Schiavo’s attorney. The committee’s specific findings related to this case are as follows; ‘decisions near the end of life, whether to maintain a treatment that may not be beneficial or to withdraw or withhold a life-sustaining treatment, should be effectively handled in the majority of cases by the primary treatment team.Ethics consultations are available and can be particularly valuable in cases of uncertainty or conflict. Palliative care consultations are available in cases of uncertainty or when needed to help manage c omplex symptoms, including physical, psychological, social, and spiritual suffering. Such suffering is often at the root of many an apparent conflict, and when the suffering is properly addressed, the conflict resolves.When these efforts fail to resolve conflict over decisions near the end of life, the rule of law suggests that the conflict be resolved in a court and not in legislative deliberations for a single patient. At the end of all of the medical, legal, and ethical argument, it is most important to remember that no matter how certain any of us may be of our analysis, decisions near the end of life should never be easy. We must remind ourselves that true wisdom comes with the acknowledgment of uncertainty and admitting that we cannot know all there is to know.This uncertainty is neither an excuse to engage in endless moral relativism or to engage in intellectual nihilism, refusing to search for the best possible solution or the least terrible outcome for a troubling moral pro blem. ’ Fine (2005). In light of the above discussions, with heavy emphasis on the seven principles for proxy decisions with incompetent patients, the committee has decided against the removal of the feeding tube. The rationale for this decision, lies mainly in the fact that these principles were not upheld as best as they could have been.As shown in the above discourse, a thorough attempt had not been made to closely follow these principles. As such, the committee recommends that the feeding tube not be removed. In conclusion, there is no traditional moral obligation to provide non-beneficial treatments based upon the classic goals of medicine, which are, according to Hippocrates, â€Å"the complete removal of the distress of the sick, the alleviation of the more violent diseases, and the refusal to undertake to cure cases in which disease has already won mastery, knowing that everything is not possible to medicine†.There is a traditional duty to relieve suffering, ni cely restated by Sir William Osler 1849-1919: â€Å"To cure sometimes, to relieve often, to comfort always. † References Author unknown, 2004, Terri Schiavo Biography (Medical Patient), J R Soc Med; 97(9): 415–420. PMCID: PMC1079581, retrieved from www. infoplease. com/biography/var/terrischiavo. html Fine, R. , 2005, From Quinlan to Schiavo: medical, ethical, and legal issues in severe brain injury, retrieved from www. ncbi. nlm. nih. gov †º †¦ Funaro, S. 007, Why didn't Michael Schiavo seek a divorce? , retrieved from www. legalzoom. com/planning-your-estate/living-wills/why-didn Lynn, D. 2005, Life and Death Tug of War-The Whole Terri Schiavo Story, retrieved from www. wnd. com/2005/03/29516/ – 115k, Published: 03/24/2005 at 1:00 AM New England Journal of Medicine, 1994, Medical Aspects of the Persistent Vegetative State, N Engl J Med 1994; 330:1572-1579 DOI: 10. 1056/NEJM199406023302206, retrieved from www. nejm. org/doi/full/10. 1056/NEJM199406023 302206 Olick, R. S. 2001.Taking advance directives seriously: Prospective autonomy and decisions near the end of life. Washington, DC: Georgetown university Press, p. 30. Viswanathan M, Ansari MT, Berkman ND, Chang S, Hartling L, McPheeters LM, Santaguida PL, Shamliyan T, Singh K, Tsertsvadze A, Treadwell JR. , 2012, Assessing the Risk of Bias of Individual Studies in Systematic Reviews of Health Care Intervention, Agency for Healthcare Research and Quality Methods Guide for Comparative Effectiveness Reviews, retrieved from effectivehealthcare. ahrq. gov/index. cfm/search-for-guides-rev – 148k

Free Essays on Israel

The Palestinian President Yasser Arafat requested Israel’s new government to resume talks involving the Prime Minister Ariel Sharon. Arafat said that they are ready to resume negotiations with the Israel’s government, and immediately if necessary. Ever since Sharon had won a victory over Prime Minister Ehud Barak on Feb. 6, Sharon and Arafat have been undeniable enemies. Both of the leaders have seemed to put aside their difference unwillingly, in order to further negotiate talks. â€Å"Let the negotiations over the permanent status be resumed from the point it had left off,† Arafat said. â€Å"This is the only efficient and logical way to reach a clear security formula and a strong basis for coming agreements.† Sharon said that he would only resume talks with the Palestinians only if they stop the revolt that started after Sharon visited Jerusalem. Arafat must order his people to stop the violence in order to negotiate. Sharon said that once the negotiations begin he will offer the Palestinians only about 42 percent of the West Bank, in which they completely control now. But Arafat wants to resume talks where they left off, in which they would share Jerusalem and the Palestinians would get more than 95 percent of the West Bank and all of the Gaza Strip to compose a Palestinian state. In class we have discussed the issue of the Palestines and the Israelis and the conflict between the two. This is definitely a step in the right direction in order to have peace in this troubled area. With this area having so much valuable history it is a shame seeing it being destroyed the way it is. Fighting has been a reoccurring event in this area and peace talks are in desperate need. At this point in time the talks are in the early stages, but they are in the process of working things out. It’s definitely a shame to see the tragedies that are occurring but it is also good to see that they are atleast talking.... Free Essays on Israel Free Essays on Israel The Palestinian President Yasser Arafat requested Israel’s new government to resume talks involving the Prime Minister Ariel Sharon. Arafat said that they are ready to resume negotiations with the Israel’s government, and immediately if necessary. Ever since Sharon had won a victory over Prime Minister Ehud Barak on Feb. 6, Sharon and Arafat have been undeniable enemies. Both of the leaders have seemed to put aside their difference unwillingly, in order to further negotiate talks. â€Å"Let the negotiations over the permanent status be resumed from the point it had left off,† Arafat said. â€Å"This is the only efficient and logical way to reach a clear security formula and a strong basis for coming agreements.† Sharon said that he would only resume talks with the Palestinians only if they stop the revolt that started after Sharon visited Jerusalem. Arafat must order his people to stop the violence in order to negotiate. Sharon said that once the negotiations begin he will offer the Palestinians only about 42 percent of the West Bank, in which they completely control now. But Arafat wants to resume talks where they left off, in which they would share Jerusalem and the Palestinians would get more than 95 percent of the West Bank and all of the Gaza Strip to compose a Palestinian state. In class we have discussed the issue of the Palestines and the Israelis and the conflict between the two. This is definitely a step in the right direction in order to have peace in this troubled area. With this area having so much valuable history it is a shame seeing it being destroyed the way it is. Fighting has been a reoccurring event in this area and peace talks are in desperate need. At this point in time the talks are in the early stages, but they are in the process of working things out. It’s definitely a shame to see the tragedies that are occurring but it is also good to see that they are atleast talking....

Biography of Samuel Alito, Supreme Court Justice

Biography of Samuel Alito, Supreme Court Justice Samuel Anthony Alito Jr. (born on April 1, 1950) is a Supreme Court justice who has served on the court since January 31, 2006. He is known for being one of the most conservative justices in modern history. His nickname is Scalito because his political views and judgments are similar to that of the late Supreme Court Justice Antonin Scalia. Fast Facts: Samuel Alito Occupation: Justice of the Supreme Court of the United StatesBorn: April 1, 1950 in Trenton, New JerseyParents: Samuel Alito and Rose (Fradusco) AlitoEducation: Princeton University, AB, 1972; Yale University, JD, 1975Key Accomplishments:  National Italian American Foundation (NIAF) Special Achievement Award for Public ServiceSpouse: Martha-Ann (Bomgardner) Alito  Children: Philip and LauraOffbeat Fact: Alito is a  longtime fan of the Philadelphia Phillies. Early Life and Education Samuel Alito Jr. was born to Samuel Alito Sr. and Rose (Fradusco) Alito on April 1, 1950 in Trenton, New Jersey. His father was an Italian immigrant and his mother was  Italian-American. Both of them worked as schoolteachers. As a child, Samuel Alito Jr. grew up in the suburbs and attended a public school. He participated in a wide range of clubs and was the valedictorian of his senior class. After high school, he attended Princeton University, where he graduated with a Bachelor of Arts in history and political science. Alito then enrolled in Yale Law School and graduated with a Juris Doctor in 1975. Early Career Alito had dreams of sitting on the Supreme Court when he was still at Princeton, but it would be quite a few years before he achieved that goal. Between 1976 and 1977, Alito worked as a law clerk for Leonard I. Garth, a Nixon-appointed judge on the US Court of Appeals for the Third Circuit. In 1977, Alito took a job as the Assistant US Attorney for the District of New Jersey, and in 1981, he began serving as the Assistant to the US Solicitor General. Alito held this job until 1985, when he became Deputy Assistant to the US Attorney General. In 1987, President Ronald Reagan appointed Alito as the US Attorney for the District of New Jersey. Alito continued to climb the ranks in the courts. In 1990, he was nominated to the US Court of Appeals for the Third Circuit in Newark, New Jersey by President George H.W. Bush. A few months after the nomination, the Senate unanimously confirmed Alito with a voice vote. He would serve as a judge on this court for 16 years. During that time, he had a record of issuing conservative opinions. For example, he was of the opinion that women should be required to notify their husbands about planned abortions and was the only dissenting voice in a 3rd Circuit ruling that struck down a Pennsylvania law, known as the Pennsylvania Abortion Control Act of 1982. Supreme Court Nomination Sandra Day OConnor, the first woman to serve on the US Supreme Court, retired in 2006. She was a conservative, Reagan-nominated Justice. Although she sided with the other conservative justices in most cases, she wasnt always predictable in her decisions and was commonly viewed as the swing vote. When OConnor announced her retirement, Republicans hoped for a more conservative replacement. President George W. Bush originally nominated John Roberts for the seat, but withdrew the nomination. Harriet Miers was President Bushs second nomination, but she withdrew when it became evident that there was widespread opposition to her nomination. President Bush nominated Samuel Alito for OConnors seat on October 31, 2005. The American Bar Associations Standing Committee on Federal Judiciary gave Alito a well-qualified rating, which is the highest rating that can be received. Many conservatives and pro-life advocates applauded the nomination, but not everyone supported Alito. Democrats expressed concern that he was a hard right conservative, and the American Civil Liberties Union (ACLU) formally opposed the nomination. The Senate eventually confirmed Alitos nomination in a 58-42 vote. Alito was sworn in as an associate justice to the US Supreme Court on January 31, 2006. Legacy During his tenure as a Supreme Court justice, Alito has proven to be a reliable conservative vote. He has used his interpretation of the law and his political ideologies to shift the law to the right in several areas, including womens reproductive rights and religious liberty. Some of the biggest cases he has worked on during his Supreme Court tenure include Burwell v. Hobby Lobby, Morse v. Frederick, and Ledbetter v. Goodyear Tire and Rubber Company, Inc. Each year, the Supreme Court takes on blockbuster cases related to some of the most divisive issues in the country. This means that Justice Samuel Alito has plenty of opportunities to add to his legacy and leave his ideological mark. Sources Gorod, Tom Donnelly Brianne. â€Å"None to the Right of Samuel Alito.†Ã‚  The Atlantic, 30 Jan. 2016, www.theatlantic.com/politics/archive/2016/01/none-to-the-right-of-samuel-alito/431946/.Houck, Aaron M., and Brian P. Smentkowski. â€Å"Samuel A. Alito, Jr.†Ã‚  Encyclopà ¦dia Britannica, 29 June 2018, www.britannica.com/biography/Samuel-A-Alito-Jr.â€Å"Samuel Alito Fast Facts.†Ã‚  CNN, Cable News Network, 28 Mar. 2018, www.cnn.com/2013/02/03/us/samuel-alito-fast-facts/index.html.

Ancient Remains †Fossil DNA of Former Life

Ancient Remains – Fossil DNA of Former Life News that scientists had recovered actual marrow from a dinosaur fossil aroused much amazement. But the achievement is not a surprise. In fact, it doesnt even set a new record for the oldest pieces of life. Most of us think of fossils as dead things that have been petrified, turned to stone. But that doesnt have to be. The actual bodies of once-living things can escape being petrified for a very long time under the right conditions. A fossil is defined as any evidence of life from the prehistoric or geologic past that is preserved in the Earths crust. A prejudice against preservation may have kept scientists from looking for meat in the ancient bones, but now we know better, and a race is on to find ever-older tissues. Creatures in Ice Ãâ€"tzi, the 5,000-year-old ice man found in an Alpine glacier in 1991, is the best-known example of a frozen fossil. Mammoths and other extinct polar animals are also known from permafrost. These fossils are not as pretty as the food in your freezer, as they undergo a kind of slow mummification in the frozen condition. Its a geologic version of freezer burn in which ice migrates out of the tissues into the surroundings. Frozen bison bones nearly 60,000 years old were analyzed in 2002, yielding DNA fragments and bone proteins that could be compared to existing species. Mammoth hair turns out to be even better than bones for preserving DNA. But Antarctica holds the record in this field, with microbes in deep ice that are 8 million years old. Dried Remains The desert preserves dead matter by desiccation. Ancient humans have been naturally mummified this way, such as the 9,000-year-old Nevadan known as Spirit Cave Man. Older material is preserved by various desert packrats, which have the habit of making piles of plant matter cemented into rock-hard bricks by their viscous urine. When preserved in dry caves, these packrat middens can last tens of thousands of years. The beauty of packrat middens is that they can yield deep environmental data about the American West during the late Pleistocene: vegetation, climate, even the cosmic radiation of the times. Similar middens are being studied in other parts of the world. Even the remains of extinct creatures still exist in dried form. Mammoths are most famous for their permafrost carcasses, but mammoth dung is known from desiccated specimens. Amber Of course Jurassic Park put amber in the public consciousness with its plot based on the idea of retrieving dinosaur DNA from blood-sucking insects trapped in amber. But progress toward that movies scenario is slow and possibly stopped. Lots of different creatures are documented from amber, from frogs and insects to bits of plants. But the published DNA retrievals have not yet been duplicated. Perfect Fossils In a few places plant matter has been preserved in sediment for many millions of years. The Clarkia beds of northern Idaho are between 15 and 20 million years old, putting their origin in the Miocene Epoch. Tree leaves can be split from these rocks still displaying their seasonal colors, green or red. Biochemicals including lignins, flavonoids,  and aliphatic polymers can be extracted from these fossils, and DNA fragments are known from fossil liquidambar, magnolias and tulip trees (Liriodendron). The current champions in this field are the Eocene dawn-redwood forests of Axel Heiberg Island, in the Canadian Arctic. For about 50 million years the stumps, logs, and foliage of these trees have been preserved almost totally unmineralized, thanks to swift burial in conditions that kept oxygen out. Today this fossil wood lies on the ground, ready to pick up and burn. Tourists and coal miners alike threaten this scientific treasure. Dinosaur Marrow Mary Schweitzer, the North Carolina State University professor who documented soft tissues  in Tyrannosaurus rex leg bones, has been exploring biomolecules in ancient fossils for several years. The presence of those in the 68-million-year-old bones was not the oldest of her finds, but actual tissues of this age are unprecedented. The discovery challenges our notions of how fossils form. Surely more examples will be found, perhaps in existing museum specimens. Salt Microbes A startling Nature paper in 2000 reported the revival of bacterial spores from a brine pocket in a salt crystal in a Permian salt bed in New Mexico, some 250 million years old. Naturally, the claim brought criticism: the laboratory or the salt bed was contaminated, and in any case, the DNA of the microbes (the genus Virgibacillus) was too close a match to more recent species. But the discoverers have defended their technique and raised other ​​scenarios  for the DNA evidence. And in the April 2005 Geology they published evidence from the salt itself, showing that it (1) matches what we know of Permian seawater and (2) appears to date from the time of the salts formation, not a later event. For now, this bacillus holds the title of Earths oldest living fossil.

Facquier Gas Company Case Study Example | Topics and Well Written Essays - 500 words

Facquier Gas Company - Case Study Example These specifications are designed to accommodate the gas flow which should start flowing in September. Thus, in this case there are two variables for consideration and require the company to act fast so that it completes the installation of the pipes before September. Additionally, due to the increase in demand, the thickness of the pipe, which determines the volume of gas passing per unit time, has to be increased as well. There are two problems with reference to the case of Facquier Gas Company. Firstly, in order to reflect the desired changes that will lead the company to acquiring more sales and supply to more customers, the company, through Mr. Murphy is burdened with the task of accommodating major lead times. This means that the supply of the required products will foreseeably experience some delays related to the fact that Facquier Gas Company’s orders would not be fitted in the schedules of suppliers. Additionally, from Mr. Murphy’s understanding, the company has formerly used different specifications for the pipes such as 3/8 inch while the current design uses 3/7 inch thickness. The length of the pipe in former specifications has been 35-45 feet in length. Eventually, the consideration of order the products within a short schedule is also faced with a constraint of lead time. This is the case with the wrapper and coal tar as one company supplying the coal tar s located at Phila delphia while he one to supply the wrappers is located in Atlanta. a. To adapt the new design specifications as they are in order to meet the current demand and at the same time offset the time wastage the 3/8-inch pipes contribute for attracting regular standards’ inspections (Cowen, 2014). b. The company should consider acquiring the products with the new specifications but consider choosing a different logistics channel offering quicker delivery packages. Although the quicker delivery will increase costs, it will ensure that

Unit 3 Discussion Big Ideas in Science Research Paper

Unit 3 Discussion Big Ideas in Science - Research Paper Example So the sooner one reveals a theory the more time it gives to the world to explore it. 2. Skepticism can be faced by presenting facts and reasoning understood by the scientist. It would be ideal to detail the process of the whole theory the idea behind it and the reason why it occurred. Any theory needs to have a solid scientific reasoning to be approved. According to (Oskin,2013) â€Å"Wegeners theory of continental drift was soundly denounced by geologists. Part of the opposition was because Wegener didnt have a good model to explain how the continents moved back and forth†.It is necessary for the theorist to prove that the previous theory was wrong and reason for it. The scientific detailing of a theory can avoid the scientist being labeled a crack pot. 3. The best way to explain the continental drift is by analyzing the plate tectonics with GPS. GPS is Global Positioning System which works with the help of satellite devices. According to (Garmin ,1996) â€Å"The Global Positioning System (GPS) is a satellite-based navigation system made up of a network of 24 satellites placed into orbit by the U.S. Department of Defense†. It shows that the earth’s plates are floating on the surface and it makes it clear that they are moving all the time. Event the devices that project 3D image of seismic activity is important for supporting Wegner’s theory. One of the evidence which can be shows is the presence of Negroid races in many parts of continents. It can be seen that there is Negroid races in India and other Asian countries and even the topography and vegetation is somewhat similar. The wild life and aquatic animals remain somewhat similar and this can be because the animals shared a common ancestor and had few changes due to evolution. The evidence can be collected by visiting some parts of continents and showcasing its inhabitants and geographical nature. Patrick is quiet right that Wegner has not revealed the theory too soon

E-Business In Practice Essay Example | Topics and Well Written Essays - 1500 words

E-Business In Practice - Essay Example This paper begins with conducting market analysis of e-books and e-readers. It then proceeds to evaluate the needs of customers with regards to e-books and e-readers. Further, the paper continues to analyse the disruptive effect of this technology to the publishing industry’s value chain. Finally, the paper conducts a strategic analysis of the future direction of this market and makes recommendations for conventional publishers to undertake in order to remain competitive in future.   This paper highlights that books are big business. According to PwC in 2009 people globally spent $108 billion on books. Already, readers in the twenty-first century use an increasing amount of electronic texts in the form of e-mails, web pages, text-messages, online catalogues, databases and e-newspapers. E-books are a natural extension to this move towards electronic text. In the United States the Association of American publishers reported revenues of   $969.9 million in 2011 for e-books excluding the religious category and sales from smaller, independent publishers. In Europe, the e-book and e-reader market is still in its infancy though it holds promise, especially in the UK, which stands to benefit from the extensive range of English-language e-books available.  The growth of e-books in the UK is expected to be driven by two factors: the proliferation of multifunctional devices, such as tablets and smartphones that can be used to access e-books, and the rising importance of the electronic special interest book market.  

Ollege essays Essay Example | Topics and Well Written Essays - 1500 words

Ollege essays - Essay Example Passionate with sports and addicted to horses, I thrive upon a life of adventure and thrill. Simultaneously, academic excellence is not only my ambition, but also my history. I find it very easy to augur in with new people, and can settle down in places with ease and comfort. I am forthcoming, and look at the things which last, rather than those which are shallow. I am hoping that Bentley would be the platform through which I would be able to harness my diverse experiences, and extrapolate them into successful avenues. I am a simple person, but have an unusual approach. I like challenges, and I cherish striving for the same. Instead of achieving what I aspire for, I enjoy more in struggling for it - this has made me what I am. Having traveled all over the world and seen he taste and flavor many a credible institutes, I believe that my current choice suits best my objectives. I yearn for an environment, which would not have any discrimination, and would allow for the freedom of growth and learning. Understanding of this basic reality is crucial to the concept of social tolerance, especially in the world of today. I am confident that the setting at Bentley would be even better than promised. While Newton would primarily have referred to hard core physics, I think that even psychology would entail the first law of motion. I have felt the same first hand, wherein an event has changed the way I look at life. Hurricane Katrina has effected many people in ways that cannot be explained in words; it has taken, changed and transformed lives altogether. Notwithstanding the terrible traumas of the event, the entire ordeal has instilled a new zeal of optimism within me Previously, I used to be a firm believer in planning and organizing. I used to think that one only gets what one works for, and that there is nothing that is beyond man himself. However, this philosophy of mine was brutally challenged by Katrina, which made me realize that a Bigger Power was also there; the Grand Design, which controls and directs things in ways which are incomprehensible by the human mind. Instead of feeling belittled by the entire event, I felt stronger, as a new way and concept of destiny suddenly came to light. I now have a different definition of failure and achievement than what I used to have before. For me, achievement is not what you get, but what you strive for. Failure is not what you lose, but what you don't aim for. This has revolutionized the way I take life. Now nothing seems out of reach, and everything seems within grasp. Simply because, I do not know what is going to happen the next moment; however, I can make the most out of this moment! And this is what I would like to sustain through my life - every moment as a complete lifetime in its own right. With the might which the United States has, and all the available resources, it could not save the lives of so many. Ironically, the US was instrumental in saving lives in the Asian Tsunami and African famines, but it couldn't deliver on its own soil. This by no means is criticism on the government, but actually a realization that under this blue sky, nothing can be ruled out. No matter how one plans, the Grand Design has to come into effect. Therefore, it only makes sense to make the most out of what a person has. My enthusiasm to create a difference in the moments I have now is evermore, and my commitment is now not with goals, but with time. If I can live every moment to its fullest, in which I

Part 4 Analysis, Evaluation of GoalsObjectives Essay

Part 4 Analysis, Evaluation of GoalsObjectives - Essay Example Lay, (Chairman and CEO of Frito-Lay), through the merger of the two companies in 1965. Pepsi is known for aggressive marketing campaigns and setting challenging targets for it. Goals must be set after studying the market dynamics as well as the strengths of the company. The SMART model for setting goals was developed by psychologists as a comprehensive tool for the goal-setting exercise. As per this model goals must be; Specific, Measurable, Attainable, Relevant, and Time-bound. One of the immediate strategic goals of PepsiCo was to take on Coca-Cola, its age-old rival in the soft drink segment. In fact the "cola war," which describes mainly the on-going battle between Coca-Cola and Pepsi for supremacy in the soft drink industry, dates back to the 1950s when Pepsi's corporate focus became "Beat Coke" (Yoffie, 2004). Since then, they have battled domestically and globally for market share and sales, with a tremendous amount at stake. Both of them seem to be regularly updating the information about their rival as there seem to be no secrets in the beverage category, with Coca-Cola and Pepsi typically releasing new products in unison. To this end PepsiCo launched a "Pepsi Challenge", a blind test of taste, from 1975 to 1983. In this test Pepsi came out victorious as the preferred taste over Coca-Cola. Therefore it is quite apparent that PepsiCo succeeded in attaining this goal. PepsiCo is ranked 21st amongst Fortune 500 companies in 2005. Profit maximization and earning revenues from its operations happens to be the prime goals of any company. To this end companies try to establish their brands amongst the customers, which forms another goal in itself. In today's market driven economy concept, the art of communication to existing consumers as well as prospective consumers takes a great deal out of the managerial brain storming sessions. Establishing the brand equity goes a long way towards earning good sales revenues and earning the all important brand loyalty. PepsiCo has indeed invested huge amounts in establishing a brand identity. Philanthropy is an important means of establishing the brand identity. PepsiCo has also expressed its commitment towards promoting Healthier Lifestyles (PepsiCo, 2005). It supports programs which help consumers with the "calories out" side of the equation as well. A SMART program from the stable of PepsiCo, aspires for a healthy living for its consumers. Such programs help in generating lot of goodwill for the company, which indeed benefits the company and its business prospects. Though company's stated goal is to support 'more active lifestyles for families and kids' - and get them to "move more" (PepsiCo, 2005). Another important goal that the company has set for itself is to have the reach of PepsiCo's products such that the products are available to consumers whenever and wherever they want it. To this end, the company has ahead with strategic tie up with many internationally renowned brands. Out of the 13 largest food and beverage brands sold in US supermarkets, 7 belong to PepsiCo. Owing to its operation in global market space, PepsiCo has been able to generate three major sustainable advantages which give it a competitive edge over its rivals. These advantages are (PepsiCo, 2005) basically the strong brand identity, Company's proven ability to innovate and create differentiated products, and a powerful 'go-to-market' system. Company has been able to implement the strategies

Ollege essays Essay Example | Topics and Well Written Essays - 1500 words

Ollege essays - Essay Example Passionate with sports and addicted to horses, I thrive upon a life of adventure and thrill. Simultaneously, academic excellence is not only my ambition, but also my history. I find it very easy to augur in with new people, and can settle down in places with ease and comfort. I am forthcoming, and look at the things which last, rather than those which are shallow. I am hoping that Bentley would be the platform through which I would be able to harness my diverse experiences, and extrapolate them into successful avenues. I am a simple person, but have an unusual approach. I like challenges, and I cherish striving for the same. Instead of achieving what I aspire for, I enjoy more in struggling for it - this has made me what I am. Having traveled all over the world and seen he taste and flavor many a credible institutes, I believe that my current choice suits best my objectives. I yearn for an environment, which would not have any discrimination, and would allow for the freedom of growth and learning. Understanding of this basic reality is crucial to the concept of social tolerance, especially in the world of today. I am confident that the setting at Bentley would be even better than promised. While Newton would primarily have referred to hard core physics, I think that even psychology would entail the first law of motion. I have felt the same first hand, wherein an event has changed the way I look at life. Hurricane Katrina has effected many people in ways that cannot be explained in words; it has taken, changed and transformed lives altogether. Notwithstanding the terrible traumas of the event, the entire ordeal has instilled a new zeal of optimism within me Previously, I used to be a firm believer in planning and organizing. I used to think that one only gets what one works for, and that there is nothing that is beyond man himself. However, this philosophy of mine was brutally challenged by Katrina, which made me realize that a Bigger Power was also there; the Grand Design, which controls and directs things in ways which are incomprehensible by the human mind. Instead of feeling belittled by the entire event, I felt stronger, as a new way and concept of destiny suddenly came to light. I now have a different definition of failure and achievement than what I used to have before. For me, achievement is not what you get, but what you strive for. Failure is not what you lose, but what you don't aim for. This has revolutionized the way I take life. Now nothing seems out of reach, and everything seems within grasp. Simply because, I do not know what is going to happen the next moment; however, I can make the most out of this moment! And this is what I would like to sustain through my life - every moment as a complete lifetime in its own right. With the might which the United States has, and all the available resources, it could not save the lives of so many. Ironically, the US was instrumental in saving lives in the Asian Tsunami and African famines, but it couldn't deliver on its own soil. This by no means is criticism on the government, but actually a realization that under this blue sky, nothing can be ruled out. No matter how one plans, the Grand Design has to come into effect. Therefore, it only makes sense to make the most out of what a person has. My enthusiasm to create a difference in the moments I have now is evermore, and my commitment is now not with goals, but with time. If I can live every moment to its fullest, in which I

Promoting Family Involvement and Providing Program Management Assignment

Promoting Family Involvement and Providing Program Management - Assignment Example They can talk about what works and what does not work. Teachers working collaboratively will make preschool an enjoyable teaching and learning experience for both the children and the teachers. They are more organized and better prepared for parents, visitors, and other people who may enter the school. They are also better prepared for any emergencies that may arise. Teachers work as social workers when they deal with various ethical dilemmas. Some of the ethical problems teachers need to work through are as follows: 1. Teachers must know and be able to keep confidentiality. The provider must keep what the parents tell them in confidence. They must be trusted to listen and to help, and not to tell others. This could be a problem when dealing with possible child abuse. 2. What are your beliefs for the child and the adult. This means do you always agree with how each of you will handle different problems that arise. 3. Showing respect is one way to get reasonable behavior from people, adults and children and this is a way to make them feel they are capable of reason, of thought. 4. Listening and paying attention and showing how they decide what to report if danger could be around the corner. 5. They have to know that there are limits to being helpful. 6. Teachers have to learn about different views, values and beliefs to make a child’s life richer. 7. They also must know how much information to give pertaining to the child and the family to be able to care for them. The three of them that could pertain to children are to make sure that they listen and pay attention to what goes on around them and you. They also need to learn about showing respect for the people around them. The three that pertains to teachers could be the ones dealing with the information and knowing how much to tell when problems arise with the child or the family. Teachers need to know how to gain the confidence of the parents and must have the ability to keep

Teenage Pregnancy Essay Example for Free

Teenage Pregnancy Essay Teenage pregnancy has proven itself to be a global problem that places both the mother and child at risk. This paper will examine studies about the risk factors for pregnancy in women under the age of 19 and comparing them to risk factors for women between 19 and 35 inclusively to determine if there is indeed some correlation existing between health and social issues, and teenage pregnancy. To accomplish this task, studies citing a correlation between the above mentioned issue and associated risks will be examined and evaluated to help determine if the correlation is true or spurious in order to validate or dismiss the risk assessment. Statement of the Problem Teenage pregnancy is a relevant issue because of its implied correlation to health issues, social issues, educational issues, and financial issues. It is a stigma that brings with it many repercussions that follow both the parent and the child and can place them at a disadvantage or stunt their growth potential. According one study, teenage mothers are more likely to develop health issues such as anemia, hypertension, delivering pre-term, and having underweight babies. The same study shows a correlation between poor socio-economic conditions, low literacy rates, and lack of awareness as some of the underlying factors contributing to teenage pregnancies (Mahavarkar, 2008). Literature Review Correlation is defined as a relationship in which two or more things are mutual or complementary, or one thing is caused by another. In doing a follow up case study on teenage pregnancy, Spear (2004) discovered that the majority of the studies on the subject have been â€Å"qualitative in nature with relatively few studies that examine the personal perspective and worldview of the adolescents who experience pregnancy and childbearing† (Pediatric Nursing, 30.2). Conducting studies on the subject is one matter but failing to understand and shed light on the underlying factors or repercussions is in no way advising others on how to deal with or avoid being caught in the proverbial trap of teenage pregnancy. In Mirowsky’s study he not only found that the ratio of health problems expected given first birth under age 18 versus around age 34 equals that from currently being 14 years older at age 48. He states that the risk of dying in child birth also declines with having delayed first birth well beyond the end of puberty and a comparison to non-mothers of similar age and race/ethnicity shows that the correlation of motherhood with health problems and mortality hazard switches from detrimental to beneficial with delay beyond about age 22 (Journal of Health and Social Behavior, 46.1). Talking out of context, it is easy to conclude from his findings that delaying child birth and pregnancy to an age over 22 will not only prolong life, but put us in a better position to pursue needed social, educational, and financial needs. Mirowsky also enlightens us in the same issue, of some of the medical issues faced when dealing with teenage pregnancy. These issues are more common to mothers under the age of 20 compared to mothers in their 20s or 30s, including lung disease, eclampsia, kidney disease, fevers, seizures during labor, and congenital anomalies which may result from incomplete development of the reproductive system. The study also shows that first-time teenage mothers who receive proper pre-natal cares, which are more mature, and more stable than most of their counterparts, faces a higher risk of birthing premature and low birth weight babies than older first-time mothers with the same characteristics. Not to be discounted but â€Å"mothers older than 35 or 40 have a higher probability of developing gestational diabetes, placenta previa, breech presentation, postpartum hemorrhage, birth asphyxia, delivery before 32 weeks, birth weight below the 5th percentile, down syndrome, and stillbirth† (Jou rnal of Health and Social Behavior, 46.1). One study tells us that pregnancy at any age involves developmental change, and usually this spells disaster for a teenager because â€Å"when the stress of two developmental stages, adolescence and young adulthood are compressed, successful completion of both sets of tasks is compromised† (Rodriguez, 1995). This can put both the teen mother and their children at risk for social, developmental, and psychological retardation. Rodriguez seems to have the solution for these issues. He recommends that there be a â€Å"correlation of positive father/daughter relationships with feeling good about self, and the more positive relationships with mother and father† and â€Å"family involvement, regardless of how it is defined and measured† (Rodriguez, 1995). The study done by Spear (2004) does show that some teenage mothers who are sometimes forced to grow up and face their responsibilities actually do so. Two of her subjects have moved on and have come into their own, educationally, financially and socially and based on their experience, they can advise their children on the issue at hand. Conclusion Taking into consideration the global concern for teenage pregnancy and the literature studied, it is easy to surmise that that the group is indeed at a higher risk level for medical issues, social stagnation and educational retardation. The studies show that an underdeveloped body is in no way prepared to sustain another especially when poor diet, lack of knowledge, or lack of proper medical care are the most prominent factors to contend with. Social stagnation is possible since the age of both the child and parent in such close proximity of each other. Educational retardation is also most certainly a possibility for both the child and the parent since the basic needs will most likely be centralized around food, clothing, and shelter. The studies are in no way conclusive but it sheds a great deal of light on the issue at hand and provides information that can be used as a tool for guidance in curbing the problem.

Impact of the Gig Economy on Millennials

Impact of the Gig Economy on Millennials Why The Gig Economy Is The Best and Worst Development For Millennials Introduction An intrusive economic downfall otherwise known as a recession hit in 2008, when millennials were still in college or entering the workforce for the first time. This had a  major effect on the development of careers   for millennials who found a secure career path before the recession developed, the downturn of the economy was not as hard felt for those who have been in the workforce for quite some time, but for millennials trying to find work after companies instituted hiring freezes and lowered workers’ salaries, the job market was in a drought. During this time the gig economy was starting to make its way into the economy making it both an opportunity and a challenge. This was an opportunity for those were out of a job and needed immediate work; however, for many employers this posed quite a challenge. For employers, this caused for them to have many positions that they could not hire for and caused them potential candidates who were looking for more of a work-home balance (Alton, Larry 2016). What Is The Gig Economy? According to TechTarget, a gig economy is an environment in which temporary positions are common and organizations contract with independent workers for short term assignments (2016). In a gig economy, businesses save money on what they would have spent on overhead such as a business space. This type of work allows for workers to be selective in the type of work they want to perform and allow employers to staff for more specialized roles a lot quicker than before. This model is geared towards those who want to be entrepreneurs. But for those, such as millennials who are just now getting into their careers or are already in their careers this type of work environment can’t be a good and a bag thing according to how they play their cards. Thriving In The Gig Economy; How Successful Freelancers Mange The Uncertainty. â€Å"Thriving in The Gig Economy How Successful Freelancers Manage the Uncertainty,† By Gianipiero, Petrigeli, focused on the attributes and patience one must have thrive in the gig economy. In this study, the writer spoke with several freelancers who have been working in this type of environmental for over five years and have gained insight on what one needs to thrive. In a gig economy financial insecurity is a major concern as well as the lack of human interaction. When you are working gig-based jobs that are platform based you are waiting for notifications to be sent to your phone, or your waiting to hear back from potential clients regarding your proposals it becomes harder to build relationships with those who have not already used or heard of your work. According to one freelancer that was interviewed for this paper, who goes by the name of Mary. Mary stated that; â€Å"Working in this type of structure is like that of being on a trapeze.† Produce or Parish Another topic that was mentioned in this article, was Produce or Parish. Produce or parish as related to this type of work structure Is often regarded as if you don’t obtain clients then you will parish in the form of not being able to pay your bills or in other words be financially secure. The writer states that, â€Å"The first thing they realized when they began interviewing independent consultants and artists was that the stakes of independent work are enormously high— not just financially but also existentially. Unshackled from managers and corporate norms, people can choose assignments that make the most of their talents and reflect their true interests. They feel ownership over what they produce and over their entire professional lives. Sustaining productivity is a constant struggle. Distress and distractions can erode it, and both impediments abound in people’s working lives. One executive coach gave a poignant description of an unproductive day: â€Å"It’s when there is so much to do that I’m disorganized and can’t get my act together. [In the evening,] the same e-mails I opened in the morning are still open. The documents I wanted to get done are not done. I got distracted and feel like I wasted time.† A day like that, he said, leaves him full of self-doubt (PETRIGLIERI, ASHFORD, AND WRZESNIEWSKI 2018). Are There Good Jobs In The Gig Economy? In this article the writer proposed the question, â€Å"Are there any good jobs in this type of economy, and if so, where are they?†Ã‚   According to recent study the gig economy makes up more than half of todays workforce, the majority of those being millennials. Millennials are more inclined to be searching for a work-life balance in which baby-boomers were not accustomed to. Many millennials are not interested in full-time jobs that in their eyes tie them down to an office but for gigs that a lot them the opportunity to work as little or as much as they want and not be tied down into one select field. There is a multitude of growth that has been hitting the airways with this newly found economy and it seems to not be stopping anytime soon. Economists estimate that the portion of U.S. workers earning a living as independent contractors, freelancers, temps, and on-call employees jumped from 10% in 2005 to nearly 16% in 2015. Workers of these â€Å"alternative work credit this type of work environment to those who are burnout, or hating one’s job for freedom, flexibility, and financial gains. Whereas, skeptics feel that this is going to end badly for those working in this type of economy due to lack of having benefits and stability. Financial insecurity is a big and ever-present concern. So is the lack of human connection: Kessler writes, â€Å"I don’t think Silicon Valley was wrong to attempt to restructure the job. Our current model wasn’t working, and the startup spirit of experimentation was necessary (Torres, 2018). The Future of Work is Flexible Flexibility in the workplace is defined differently amongst individual workers. However; the common denominator amongst all workers is that when working in a flexible environment one is allotted the opportunity to make choices on where and how long they spend on work related task. Recent trends in availability of those working flexible jobs have seen a recent spike in flexibility in the workplace. Employees in this type of environment may have flexibility regarding the time in which they start and end their work-related duties and as in where they can complete their work. In this article two researchers go into detail on how this type of environment has shaped the recent economy and how this work environment poses its own separate challenges. According to researchers Kerr, and Nevin, the world of work is transforming: technological, socioeconomic and demographic shifts are changing the way we think, demanding greater flexibility in how both individuals and organizations operate. In fact, the concept of employment itself seems to have passed its sell-by date. This type of online work has made it easier for those to find jobs/ complete tasks for those who are seeking the help. This type of environment is more cost-effective for employees due to the nature of them not having to purchase additional office space for employees and not having to offer many of the benefits that they would have to offer if their employees were working at the office on a full-time basis.   (Kerr, 2017). Challenges: According to researcher Jamie Kerr, although this type of environment brings on a good connotation allowing those workers the work-life balance they are seeking there are still some drawbacks that many companies and employees are facing. â€Å"There is then the debate as to whether employment regulations and practices are still fit for purpose. The new explosion of small-scale entrepreneurship might make you wonder whether were returning to the kind of  economy  espoused in 1776 by Adam Smith in The Wealth of Nations (Kerr,2017). The rise of this new economy is defining what it really means for one to work for self. One key problem is that many individuals find it hard to distinguish between employment and self-employment. There is little clarity in the statutory definitions of employment status, although there is a body of case law. Statutory sick pay, statutory maternity pay, training support and employer pension contributions are some of the occupational benefits that an employee will forgo when they become technically self-employed. As more people do this there is growing pressure for the law to be simplified (Kerr,2017). Summary Full-time employment was once known as job security and stability and is now becoming increasingly rare. Employers are now creating less full-time positions and are starting to outsource many of their positions to workers who find work on sites such as Upwork and Flex jobs. For the growing number of people seeking employment, working a gig is becoming increasingly safer. Living without those benefits you would receive from a more conventional work environment may seem reckless, but with proper planning, you can manage a career working gigs/freelancing that can be just as stable. Working in this environment you have more control over the jobs you would like to take on as well as have a work-life balance and therefore you are seeing more millennials then any other age demographic working these types of jobs. It remains a mystery as to whether the gig economy is a healthy alternative to working a conventional 9-5 for economic development overall, but for millennials, it’s certainly both. For young workers who are seeking to make an extra income to help pay for college or to even move out of their parents’ house, this type of economy can be quite frustrating, but for those who have built a life around gig work and want to gain a multitude of experience in various industries the gig economy it a great way to achieve those goals. Regardless of how you feel about it, the gig economy is likely to stick around for the foreseeable future (and experience even further growth), so it’s best to learn how to take advantage of it for yourself—and avoid the pitfalls that your peers are facing (Alton, Larry2018). References PETRIGLIERI, G., ASHFORD, S., & WRZESNIEWSKI, A. (2018). THRIVING IN THE GIG ECONOMY. (cover story).  Harvard Business Review,  96(2), 140-143. TORRES, N. (2018). ARE THERE GOOD JOBS IN THE GIG ECONOMY.  Harvard Business Review,  96(4), 146-147. Kerr, J. (2017). The future of work isflexible.  Director,  70(10), 60.

A Day in the Mind of an Anorexic Girl :: Papers

A Day in the Mind of an Anorexic Girl I am drifting, floating gently as if through clouds. Suddenly I am awake and my eyes open to complete darkness! Then I am no longer floating, as my feet hit the ground and I waver slightly, managing to stay balanced. I am in a massive, dark, open space but can vaguely make out jumbled images beginning to appear. I find myself trapped in a girl's mind. Not just any girl however; she has an eating disorder known as Anorexia Nervosa. As she opens her eyes, the vast space is lit up and I experience the confusion that is her mind. It is not a pretty sight. Everything seems to be mixed up. There is a sky above my head. Although it is light, it is not blue. It is more of a misty grey. The scenery is in complete disorder, with jagged pieces of what looks like rock and everyday items such as clothes, stationery and bits of paper lying haphazardly about the room. I turn around to see what the area behind me looks like and, as I do, a single red door appears as if out of nowhere, on one side. It has no hinges, and does not appear to be resting on anything, so I go to take a closer look. I turn the knob slowly and I carefully ease open the door. Behind it I see a girl, skin and bone, so thin that her eyes seem sunken into her face. She walks up to a mirror and, instead of seeing her true reflection, I see what she sees. She sees a large overweight girl who almost seems to grow fatter as you look at her, suffocating her! The girl looking in the mirror pulls her thin, dry, blonde hair back and takes a closer look at the distorted image of her face. Then, she lifts her large T-shirt slightly. It hangs loosely and reveals a tiny, shrunken torso. She pulls helplessly at her paper thin skin but the reflection, instead, shows the girl holding a handful of flab.

Essay --

Ryan White was the most prominent HIV/AIDS activist. He had become the national poster boy for HIV/AIDs in the United States. Ryan educated the public with knowledge about his disease. Because of Ryan’s experience being broadcasted across the nation, the discrimination of those who had HIV or AIDS was exposed and he spoke out for the rights of those who were living with AIDS. The programs started in his name today are the largest provider of services for people living with HIV/AIDS in the United States. What is HIV/AIDS? HIV stands for â€Å"human immunodeficiency syndrome,† while AIDS stands for â€Å"acquired immunodeficiency syndrome.† AIDS is the final stage of HIV, which causes severe damage to the immune system. In our world today, over 35.3 million people worldwide currently live with either HIV or AIDS, with 2.1 million of them still being young children and teens. It is transmitted through sexual contact, exposure to infected body tissue or fluids, or hereditarily from the mother during pregnancy and breastfeeding (Global AIDS Overview). What people didn’t know before, and still don’t today, is that the virus cannot be transmitted through; saliva, sweat, tears, urine, or vomit unless they are somehow contaminated with blood. Most people that live with or are at risk of contracting HIV do not have access to any sort of prevention or treatment care. Although scientists have spent many years searching, there is still no known cure for the virus. Today, he would be forty-two years old. Born in Kokomo, Ryan was diagnosed as a hemophiliac at birth. He suffered from severe Hemophilia A, a hereditary blood coagulation which causes even the most minor injuries to result in severe bleeding. He would begin receiving the common treatment at ... ...tor Orrin Hatch and Edward Kennedy, it helped the cause by providing funds to the cities hardest hit by AIDS. This contained disaster relief for 16 cities, grants to all 50 states, and special projects that emphasized early intervention for newly diagnosed HIV-positive patients. The act improved available funding for care of low-income, uninsured, and underinsured victims of AIDS and their families (Siplon). Ryan White was the most prominent AIDS activist. Being the national poster boy for AIDS in the United States, he changed its public perception on AIDS. Also because of White’s influence, a numerous amount of programs have been established that provide victims of HIV/AIDS cope with the disease, especially the populations that were underserved and couldn’t cope without any assistance. Ryan was an influence to not only HIV/AIDS victims, but to people nationwide.

To what extent are your chosen texts typical of their genre

There are many elements that are conventional In all advertising campaigns, for example using a well known celebrity wearing a dress makes people want to go out and buy that dress, for the simple reason that people want to feel like the celebrity. Although key elements can be used In both audio-visual and printed ads these depend on what target audience the producer is aiming the product at. ‘Advertising, a form of commercial mass communication designed to promote the sale of a product or service', this statement clearly explains the reasons for advertising and how it is aimed to attract people to purchase a product. Arrive. For example an audio-visual campaign will include music, voice-over to anchor the images and short-narrative and superimposition if the product, in the printed campaigns we have distant dominant images, enigmatic backgrounds, slogans, brand names with the product often larger than it proportionally should be. In this essay I am going to analyses to what ext ent my three analyses campaigns ‘Channel NON' ‘Inverse' ‘D' are typical of their genre. To begin I will start by analyzing Channel NON'.This advertisement uses many genre conventions both conventional and Non- conventional. This advertisement contains a well known celebrity who Is very attractive who would appeal to both male and female audience, as women are going to want to be her and by her advertising that she wears this perfume they will go out and buy this to get a taste of her life. And men who find her attractive may go out and by their girlfriends/wives this perfume because they want to have a sense of this celebrity in their life.The theme of romance is set throughout the advertisement which in reinforced by the music in the background, this a common element used to portray a particular theme within an audio-visual advertisement. The short narrative in this advertisement is particularly attractive to an audience to watch as It Is a romantic, and given off a loving theme which most women's perfumes seem to use to sale a product, this loving narrative Is again reinforced by he musical background by Claim De Lune a French romantic classic. The branding name Is constantly shown throughout this ad also, egg. T the end the product logo Is shown as a form of necklace which reminds audience of the product being promoted through this ad. This ad has many Non-conventional elements, for example the length of this is advert s unusual and not very common when it comes to advertising. Although because of the 3 act narrative throughout the ad it keeps audience intrigued and they want to continue watching where as if they had of stuck to a one narrative theme audience would find it boring and end up turning the ad off before the ending.Also at the end of this ad there is Credits. This is not something ads typically have and is very unusual to see, it gives a movie like theme which associates with the actress Nicole Kidnap. The production value of E WE million for this was also not something common hen making an advertisement and Nicole received $3. 71 million which Is extremely much for an ad. Although this advertisement was very successful though out the world and the money that was put into the production paid of as Channel NON is ‘Inverse by kylie'.This is a printed ad and is completely conventional. This product involves and A-list star who gives the illusion through this ad that by wearing this product a person will be attractive to the opposite sex. It gives the idea that you will be able to explore the different facets of maleness, from the business like dominant ale to a vulnerable male who needs to be loved. Two of the campaigns include an image of the product which is much bigger than what it should be, this is a technique used to emphasis how important the product is.Although the 3rd ad does not include the product because the producers of the ad are confidant that this product is well known that people will h ave seen the previous ads are even be aware of what this ad is. Overall this advertisement follows the typical genre except for it portrays a dominant leading women in control where as women are normally dominated by men. My 3rd ad that I analyses was ‘D Fashion'. Conventionally there is a inter- inking narrative structure to the three ads in the campaign-this inter-connectivity is a key convention in most campaigns, tying their messages together, as one reinforces the messages of the other.The are connected through inter-linking characters similarity in backgrounds, similar iconography and a developing story that is acted out in three scenes. The dress codes vary from ad to ad as D&G put a verity of their own new line into the ad to advertise it. Conventionally this ad uses models who re associated with perfection. Attractive females/males are is typically used when advertising a product as it tends to attract more people to look at it.The technical codes used in the ad are c ommon when advertising a product, for example long shots are used to show a model wearing a dress so that it is obvious and clear to the audience to what is being advertised. There seems to be a dominating color code of Blue through out these 3 ads, the color blue is typical associated with winter which D&G is advertising their winter range of clothing. Unconventionally there is indirect ode of address which is unusual in a printed campaign.This ad also lacks slogans and specific product placement, like ‘Kylie Inverse ad' part 3, D&G are confident that their product is well known enough so that they do not have to place slogans and specific product all over. Gender roles again are switched round In this ad, women are dominating the men, controlling them taking over the entire add, the women rule in an extreme sexual game. Although this is very unconventionally in ads, D&G have made this conventional when it comes to their ad and people are aware of this.